Competitive Landscape for Pixar Animation Studios Inc.
The US economy heavily influences business spending for software products. The success of programming companies depends heavily on strong technical expertise. The success of packaged-software companies depends on technical expertise and good marketing. Small software companies compete mainly by developing packaged products in small niches or producing custom products for individuals. Many small companies form alliances with larger ones to market their products. The packaged software industry is capital-intensive: average annual revenue per worker is about $360,000. The custom programming industry is relatively labor-intensive: average annual revenue per worker is about $175,000. Dream Works Animation SKG Inc, The Jim Henson Company Inc, and Lucas film Ltd were main competitors for Pixar...
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