Thursday, October 21, 2010
Pixar: Vertical Integration and Outsourcing
I think the outsourcing had an interesting effect on world animation. Everyone thinks about Disney when it comes to animation, but I don’t think they’ve created anything that really captured people’s imaginations since 1994’s.I think that this is a result of the decline in American animation. People say that the reason that America drawn animation has declined is because of Pixar and Dreamworks. That’s probably true, but I think we also have to take into account that after most animation began to be outsourced to Korea in the 1980’s and 1990’s, fewer artists in the U.S. could find jobs as animators, leading to a general decline in talent.Apparently, Pixar can't outsource because their directors and creative staff are involved in every step of a project from the beginning to the end. But I think Pixar does outsourcing since it works closely with Walt Disney.